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Material Handling Masters Podcast

Taking the Pulse of Material Handling: Quarterly Industry Sentiment Analysis

01 July 2026 16:37 MHEDA

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About this episode

Introducing the Quarterly Industry Sentiment Analysis

In this episode of MHEDA Talks, host Katie Richards welcomes Tim Dawson, Chief Research Officer at Interact Analysis, to discuss MHEDA’s new partnership with Interact Analysis and the value of industry sentiment data.

Tim shares how sentiment reports help capture the industry’s collective outlook by measuring trends in areas such as new orders, backlog, sales cycles, deal size, lead times, staffing, and employee retention. Unlike traditional benchmarking reports that require detailed financial input, sentiment reports provide a quick and confidential way for members to share their perspective on current market conditions and future expectations.

The conversation explores how sentiment data complements economic reports and other industry resources by providing a real-time view of how material handling professionals are experiencing market conditions. Tim also explains how members will be able to compare trends across MHEDA’s business communities—including industrial trucks, storage and handling, and systems integration—to gain additional context and perspective.

Listeners will learn how sentiment analysis can help leaders benchmark their business against industry peers, identify emerging trends, and better understand the challenges and opportunities shaping the material handling market.

Key Topics Discussed

Understanding industry sentiment analysis
Key metrics tracked in the quarterly report
Industry sentiment vs. economic reporting
Using sentiment data to support decisions
Benchmarking against industry peers
Insights from the MHEDA and Interact Analysis partnership
Identifying emerging industry trends and challenges

About Tim Dawson

Tim Dawson is the Chief Research Officer at Interact Analysis, a leading market intelligence firm specializing in supply chain automation, robotics, warehousing, and industrial technology. With extensive experience in market research and economic analysis, Tim leads the company’s research initiatives, helping businesses understand market trends, industry performance, and future opportunities. He is passionate about transforming complex data into actionable insights that support strategic decision-making across the material handling and supply chain industries.

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Manufacturing Industry Output Tracker (MIO)

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