The Catalyst by Softchoice
The Catalyst by Softchoice

The AI Adoption Episode: Freedom & Frameworks That Actually Work

29 October 2025 20:52 Softchoice

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About this episode

What if the best employee AI adoption strategy is one most companies refuse to try?

While business leaders rush to mandate AI from the top down, Softchoice discovered something counterintuitive: the most successful transformations happen when you let people experiment on their own terms. (Safely!)

This episode takes you inside Softchoice's organic approach to AI adoption—from a VP who started experimenting with AI nine months before ChatGPT launched, to an engineering team that went from skepticism to shipping code in a single prompt, to a solutions architect who hit 300% of plan by letting AI handle his meeting notes.

You'll learn:

  • Why psychological safety beats corporate mandates for technology adoption
  • How to balance experimentation with responsible guardrails
  • The "crawl, walk, run" framework that scales innovation
  • Why one person with AI can match an entire marketing department's output

Featuring:

  • Craig McQueen, VP of AI Solutions, Softchoice
  • Andrew Campbell, Engineering Manager – App Development & AI Solutions, Softchoice
  • Geoffrey Whalley, Solutions Architect, Softchoice
  • Danielle Ryterband, Associate General Counsel & Privacy Officer, Softchoice

This isn't just an AI story. It's a framework for how change actually happens in organizations—and how IT leaders can apply it to any transformative technology.

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This episode is brought to you by Arctic Wolf Incident Response.

When a cyber attack hits, Arctic Wolf's insurance-approved team gets you back to business fast with 24/7 containment, digital forensics, and full business restoration.

Learn more at softchoice.com/arcticwolf

#ArtificialIntelligence #ITLeadership #DigitalTransformation #ChangeManagement #Softchoice #MidMarketIT #AIAdoption

The Catalyst by Softchoice is the podcast dedicated to exploring the intersection of humans and technology.

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