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Leaders in Talent Podcast with Adriaan Kolff

The AI Question HR Keeps Getting Wrong: Syed Ali Abbas on Impact Over Efficiency at HelloFresh

21 July 2026 41:43 Matchr

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About this episode

In this episode of the Leaders in Talent podcast, Adriaan Kolff sits down with Syed Ali Abbas, Global Vice President of People for Business Units at HelloFresh Group. He has led HR at AT&T and PacNet Group, invests in early-stage HR startups, and does stand-up comedy.

Most companies ask how AI can make HR more efficient. Abbas asks a different question: how does AI change the business, therefore the organisation, therefore HR? He covers what that means for HRBPs, talent acquisition and L&D, why the companies that cut deepest hired people back six months later, and how HelloFresh combined AI, robotics and supply chain software so packing productivity doubled without replacing anyone. One pilot centre now offers 350 meal options instead of 50.

Timecodes

00:00 Cold open

01:36 Welcome and Abbas's background

02:35 A year of stand-up, and roasting HR from the inside

06:29 The question most companies ask about AI, and the better one

07:18 FOMO, token maxing, and "what's the plan and what's the payoff?"

09:31 What the reframe means for HRBPs, talent acquisition, and L&D

13:08 Inside HelloFresh: anonymous AI self-assessment and partner workshops

15:02 Tool access, the IT and legal review team, training the leaders first

17:36 HelloFresh in context: 20,000 people, a 400-person people team

18:14 Incremental mindset vs exponential mindset

20:37 Why the companies that cut deepest hired people back six months later

22:14 "Technically I'm pretty basic": Abbas on his own AI journey

23:56 The four-hour Claude workforce planning experiment

26:34 Peak hype, the trough of disillusionment, and not panicking

32:19 The installed base problem, and why people are the hardest part

34:21 Pull factors and push factors in a transformation

35:44 AI, robotics and 350 meals: inside the HelloFresh production centre

40:32 How to reach Abbas

___________________________

Connect with us on LinkedIn: https://www.linkedin.com/company/matchr/

Get in touch with us: https://www.matchr.io/who-we-are/contact/

___________________________

Connect with Syed Ali Abbas: https://www.linkedin.com/in/syedaliabbashr/

Connect with Adriaan Kolff: https://www.linkedin.com/in/adriaankolff/

___________________________

RSS feed: https://media.rss.com/leaders-in-talent/feed.xml

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The AI Question HR Keeps Getting Wrong: Syed Ali Abbas on Impact Over Efficiency at HelloFresh

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About this episode

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