The Agency Insider Show
The Agency Insider Show

The Complete Local SEO Masterclass - GBP, Map Pack Rankings, Multi-Location With Greg Gifford

02 January 2026 1:20:12 Navneet Kaushal

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About this episode

Get Your Free SEO Audit and 30 mins consultation at https://www.pagetraffic.com/request-quote.php


Is your local SEO strategy actually working, or are you making the same mistakes as 90% of agencies? Watch this comprehensive masterclass with Greg Gifford (COO at Search Lab) to discover what ACTUALLY ranks in Google's map pack, the shocking truth about LLM optimization, and why Google's new AI is calling your local business clients right now!


Join Navneet Kaushal and local SEO expert Greg Gifford as they break down exclusive findings from the largest personal injury local SEO study ever conducted (20 cities analyzed), reveal why most GBP suspension recoveries fail, and share the "Matrix Audit" strategy that stops generic client pitches. Whether you're managing local SEO for a single location or scaling multi-location strategies, this episode delivers data-driven insights and proven methodologies that move the needle.


Greg brings 20+ years of local SEO expertise, including 8 years managing 1500+ automotive dealership websites, to reveal what's working NOW in local search. From the 60-minute "timer of doom" killing business profiles to the review "Jedi mind trick" that drives better rankings, this isn't theory—it's battle-tested strategy from the frontlines of local SEO.


Perfect for agency owners scaling local SEO services, multi-location business operators, and anyone serious about dominating map pack rankings in 2025 and beyond.


Want personalized help to rank your local business #1 in the map pack? Don't wait—take control of your local SEO strategy today!


#LocalSEO #GoogleBusinessProfile #MapPackRankings #GregGifford #MultiLocationSEO #GBPOptimization #LocalSearchMarketing #SEO2025


ABOUT GREG GIFFORD:

Greg Gifford is the COO at Search Lab with over 20 years of experience in local SEO. He spent 8 years in automotive SEO, managing local search strategies for 1500+ dealerships at Dealer.com and DealerOn. Greg is the creator of the 3D Local SEO Framework (Website, GBP, Reviews) and is known for his data-driven approach to local search optimization. He's a top-rated speaker at conferences including BrightonSEO, LocalU, and Chiang Mai SEO Conference.


ABOUT THE AGENCY INSIDER SHOW:

The Agency Insider Show is hosted by Navneet Kaushal, Founder & CEO of PageTraffic, a search marketing agency established in 2002. With over 10,000 clients served across 36+ countries and 23 years of SEO experience, Navneet interviews industry leaders to bring actionable insights for agency owners and SEO practitioners.


RESOURCES MENTIONED:

→ Search Lab: https://www.searchlabdigital.com/

→ Culture Index: https://www.cultureindex.com/

→ Places Scout: https://placesscout.com/

→ White Spark: https://whitespark.ca/

→ Bright Local: https://www.brightlocal.com/

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