Marketing vs The World
The New Rules of PPC: AI Search, Automation and Attribution in 2026
26 January 2026 0:00
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About this episode
I’ve been dying to dive into how PPC is evolving in 2026, and Ben Williams is the perfect person to break it all down.
In this episode of Marketing vs. the World, I chat with Ben, founder of Tiedot, a PPC and data analytics agency that's all about making sense of the madness. We get into the new rules for AI search, automation that's changing everything, and attribution that's finally getting smarter but why human intelligence is more crucial than ever.
What We Unpack
- AI Search Revolution: How generative AI is flipping PPC...
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