The Ranking Expert: How to DOMINATE AI Search in 2026 (ChatGPT, AI Overview)
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About this episode
The Topline team interview Ethan Smith, founder of Graphite, an San Fransico-based growth and SEO agency with clients like Notion, Webflow and Rippling. As well as Rahul Jain from Noble, a consultant who writes and speaks about AI.
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Join the free Topline Slack channel to connect with 600+ revenue leaders to keep the conversation going beyond the podcast! Chapters:
00:00 Introduction and Host Introductions
00:41 How Well Do You Know AI Search?
08:14 SEO vs. AI: The Changing Landscape
13:42 The Role of PR in AI Search
14:46 Get Cited By THESE Websites
18:13 SEO Strategies in the AI Era
25:07 Is SEO Actually Dead?
33:16 HubSpot's Message to The Market
34:27 SEO Evolution and Traffic Trends
34:54 The Future of Search and LLMs
36:34 Signs You Have The Wrong Product
40:01 Scaling AI Search Content
46:38 The Role of PR and AI in Marketing
01:01:42 What Have You Learned?
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