The Real Reason You’re Not Closing Deals - And The Book To Fix It
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About this episode
In this episode, Jake discusses the STRATA framework from his new bestselling book, “Own the Room: How to Communicate to Be Seen, Heard, and Respected.”
They break down each of the six steps of STRATA, share real-world applications, and reflect on the personal journey behind the book.
Chapters
00:00 – Introduction & Book Release
02:43 – What Makes STRATA Different
04:55 – The Six Steps Overview
10:17 – Signal
13:31 – Trigger
15:06 – Reframe
17:39 – Anchor
20:51 – Transfer
25:55 – Action
29:09 – Behind the Book & Final Thoughts
Follow Jake:
LinkedIn: https://www.linkedin.com/in/jakestahl/
TikTok: @JakeTheMindMechanic
Podcast: https://thejakestahl.com/podcast/
Book: Own the Room: https://thejakestahl.com/books/
This episode is brought to you by Orchestraight. You can get a free trial of Orchestraight, an NLP based Lead Gen tool, for 7 days, up at orchestraight.com.
Orchestraight. The straightest path to success.
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