Beauty Business Game-Changer
Beauty Business Game-Changer

The Unconscious Mind's Power: How to Reprogram Limiting Beliefs in Business with Brigette Sobus

30 June 2026 43:13 Jennifer Jade Alvarez

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About this episode

Instagram.com/jenniferjadealvarez DM me "Audit" and let's find the missing piece to building a marketing machine.


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Unlocking Power and Joy in Your Salon Business: A Conversation with Brigette Sobus

Discover how mastering your mindset using NLP techniques can transform your salon's culture, revenue, and your personal well-being. In this episode, Brigette Sobus shares her inspiring journey from burnout to breakthrough, revealing practical tools to manage stress, boost confidence, and foster a thriving salon environment.


In this episode:

  • Brigette Sobus's personal journey from salon owner to trauma-informed coach and NLP master

  • How unconscious beliefs from childhood affect business decisions and relationships

  • The role of NLP in reprogramming limiting beliefs and managing emotional triggers

  • Practical daily practices: deep breathing, pauses, and language reframing to reduce stress

  • The impact of mindset shifts on revenue growth and team performance

  • Breaking free from victim mentality and industry limitations to reclaim power and joy

  • The importance of retraining society's perception of salon professionals and elevating industry standards

  • Success stories of clients overcoming trauma and subconscious blocks to increase income and team harmony

  • How to identify and release negative emotions that sabotage business growth

Timestamps: 00:00 - Welcome and episode overview

00:25 - Brigette Sobus's inspiring transformation from struggles to success

01:56 - How NLP became Brigette's zone of genius

02:34 - The power of unconscious beliefs in decision-making and business leadership

05:14 - Managing anxiety and overthinking through NLP techniques

09:44 - What is NLP? An introduction to Neuro-Linguistic Programming

10:05 - How the unconscious mind shapes behaviors and fears in salon owners

12:35 - Tools for redirecting negative thought patterns and limiting beliefs

13:44 - Reprogramming beliefs from childhood using NLP and timeline therapy

16:30 - Practical tips for salon owners: calming nervous system with breathing and pauses

18:00 - Cultivating effortless communication and emotional regulation

20:20 - The law of attraction and how language influences outcomes

22:16 - Money mindset: shifting perceptions around abundance and worth

24:42 - Overcoming money challenges: working through debt, scarcity, and success fears

26:42 - Shifting industry narratives and creating unity among salon professionals

28:28 - Reclaiming retail and service sales through mindset work

30:34 - A client success story: increasing revenue by releasing negative emotions

32:56 - Daily practices for resilience, including energy management and boundary setting

36:53 - The empowering message: suffering is optional

38:02 - Using triggers as teachers for growth and self-awareness

39:39 - Transformation stories: overcoming trauma, attracting better team members, and income growth

42:12 - How to connect with Brigette for coaching and training


Resources & Links:

  • Power and Joy Coaching Academy

Connect with Brigette Sobus:

  • Instagram

  • Facebook

  • Website


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