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The Dave Kittle Show
The Dave Kittle Show

This Marketing Shift Could Transform PT

30 January 2026 1:00:14 Dave Kittle

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About this episode

If beer companies can’t even show beer and being drunk but still dominate advertising...what’s your PT clinic’s excuse?


The crew dives into what PTs can learn from beer commercials, Geico ads, and even diagnostic ultrasound on HBO. We explore the power of creative constraints, why hard work doesn’t always convert, and how AI is poised to shake up everything from marketing to patient scheduling.


This one’s packed, don’t miss it.


Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast


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EPISODE BREAKDOWN

[01:42] — Beer Ads and Creativity Constraints

[02:19] — The Power of Constraints in Marketing

[04:06] — Geico's Creative Marketing Strategy

[05:22] — Physical Therapy Marketing Challenges

[06:25] — Creating Effective Content for Physical Therapy

[07:41] — Understanding Consumer Needs in Marketing

[10:03] — The Curse of Knowledge in Content Creation

[12:55] — The Importance of Presentation in Professional Services

[17:38] — Debate on Work Ethic and Compensation

[20:39] — The Role of Effort in Professional Success

[23:33] — Leveraging Media Exposure in Physical Therapy

[24:21] — Paid Product Placements in Media

[27:31] — Unusual Gifts and Office Stories

[28:00] — High School Locker Sticker Story

[28:57] — Product Placement in Media

[31:03] — Wheel of Fortune's Product Showcase

[32:02] — Graham Sessions

[34:22] — The Future of Payment Models in Healthcare

[36:25] — AI's Role in Physical Therapy

[39:29] — AI and Human Interaction in Healthcare

[45:16] — Recruitment and Retention in Physical Therapy

[48:56] — Unlimited Gym Access Model

[49:56] — Managing Gym Memberships in Clinics

[55:14] — Implementing Gym Models in Different Settings

[56:51] — Parting Shots


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Want to Connect with Dave?


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https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales


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Connect with Dave:

Email: [email protected]

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LinkedIn: https://www.linkedin.com/in/davekittle/

or

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