Living the Dream with Curveball
Living the Dream with Curveball

Unleashing Potential: Antony Baker's Vision for Trust, Talent, and Transformation

26 December 2025 43:42 curveball

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In this dynamic episode of Living the Dream with Curveball, we are excited to feature Antony Baker, founder and CEO of 15 Group. With a rich background that spans elite athletics and various business sectors, Antony shares his remarkable journey from world champion windsurfer and mixed martial artist to a leader in the consulting industry. He candidly discusses how his upbringing and experiences shaped his understanding of talent, trust, and transparency in business. Antony emphasizes the importance of people over strategy, revealing how he built his company on the principles of community-driven solutions and high performance. Listeners will gain valuable insights into the challenges of hiring and the pitfalls businesses often encounter, as well as the transformative power of AI in optimizing operations. Antony also opens up about his ADHD diagnosis and how it has become a superpower in his leadership >

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