User Centred Search in the Automotive industry
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About this episode
Ahead of our User-Centred Search webinar for the automotive industry, we’re diving into one of the biggest shifts facing automotive marketers right now: search isn’t what it used to be.
In this episode of Resting Pitch Face, Polly, Lee, and our Head of SEO, Adam, explore how the car-buying journey has fragmented across Google, TikTok, Reddit, YouTube, and AI platforms, and why brands relying on traditional SEO alone are already playing catch-up. From collapsing loyalty and market saturation to zero-click search and AI-driven recommendations, they unpack what this means for visibility, relevance, and long-term brand growth in 2026 and beyond.
They cover:
- Why the traditional marketing funnel no longer reflects how people actually buy cars
- How over 130 daily touchpoints are reshaping the modern automotive journey
- The fragmentation of search demand across platforms, and how this differs to when they each purchased their cars
- The rise of AI search, zero-click behaviour, and what LLM visibility means for brand presence
If you’re an automotive marketer trying to understand where demand is shifting, how AI is changing discovery, or how to build visibility across the entire digital ecosystem, this is a little taster of the data we've got for our webinar on the 26th February.
Sign up here: https://events.flauntdigital.com/-user-centred-search-signup-automotive-feb26
#AutomotiveMarketing #SEO #DigitalStrategy #AIinSearch
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