Gameday by NJF Holdings
Gameday by NJF Holdings

Why Investors Pay BILLIONS for the "Worst" Business in the world: FOOTBALL | Gameday Podcast with Joshua Novick

29 July 2026 46:43 NJF Sports and Media - Kike Levy

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About this episode

In this episode of the Gameday Podcast with Kike Levy, we sit down with Joshua Novick, Managing Partner at Bondo Advisors. Joshua is one of the leading figures in the world of M&A and enterprise valuation, striking the complex balance between understanding the raw operational reality of businesses and executing high-level financial strategies. From building his own digital empire from scratch and taking it public, to advising on major tech acquisitions, he brings a masterclass perspective on investment and scalability. Whether breaking down the motives behind multi-billion-dollar sports acquisitions or evaluating the impact of private equity, his career is a living playbook of corporate strategy and leadership at the intersection of business and entertainment.We discuss the evolution of sports ownership, analyzing how football clubs have transitioned from local entrepreneurs to becoming the ultimate target for private equity and institutional capital. Joshua shares his vision on the true ROI of the industry, detailing the incentives, leverage, and hidden returns that justify paying billions for entities that rarely generate direct financial profit. We also dive into the clash of business models, addressing the massive divide between the high-risk European football ecosystem and the guaranteed commercial stability of US franchises like the NFL and NBA. From exploring the Italian stadium crisis that is holding back Serie A's potential, to unpacking why artificial intelligence will never replace human athletes, because fans will always demand pure, raw emotion.👉 Do you think the massive influx of investment funds will eventually transform European football into a closed franchise model like the United States?🔔 Comment and subscribe for more in-depth interviews on the business, sports, and the psychology of success.

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