Life at Ten Tenths
Life at Ten Tenths

Your Clients Are Asking ChatGPT About Your Deals. Here's the Fix.

25 May 2026 37:44 Matt Bonelli and Garrett Frey

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About this episode

Your buyers and sellers are asking ChatGPT about your listings, consulting it about offers, and double-checking your advice. It is causing frustration, undermining your efforts, and in some cases blowing up deals.

Matt and Garrett unpack what happens when clients run a transaction past AI mid-deal: a $500,000 spread on the same $1.5M listing from two different prompts, the Ryan Serhant deal that nearly collapsed, and why language models amplify client fear instead of filtering it.

Good news, there is a fix and it will help solidify you as the expert agent positioned to get the job done. This fix is an essential upfront conversation coupled with a one-page AI guide in every buyer and listing packet.

We aren't going to stop them from using AI as a resource. Nor do we want to. What we need to do is guide their use and give them some proper context.

Join us in the 11 Circle for weekly coaching with Matt and Garrett, additional resources, and full access to our online community. Join at https://tentenths.co

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