Role overview
The Customer Analytics Team at Gap Inc. applies data analysis and machine learning techniques to drive business benefits for Gap Inc. and its brands. The team’s focus is on creating analytical capabilities to support customer acquisition and retention, personalization and marketing at Gap Inc. Areas of expertise include segmentation, targeting, forecasting, marketing effectiveness measurement and optimizations, customer behaviors, site analytics and business growth initiatives. You will support the team to build and deploy Data and Analytics capabilities, in partnership with GapTech, PDM, Central Marketing & business partners across our brands.
What you'll work on
- Develop software programs, algorithms and automated processes that cleanse, integrate and evaluate large data sets from multiple disparate sources
- Manipulate large amounts of data across a diverse set of subject areas, collaborating with other data scientists and data engineers to prepare data pipelines for various modeling protocols
- Build, validate, and maintain AI (Machine Learning (ML) /Deep learning) models, diagnose and optimize performance and develop statistical models and analysis for ad hoc business focused analysis
- Communicate meaningful, actionable insights from large data and metadata sources to stakeholders
- Responsible for quality of services and advice in meeting business partner needs
- Responsible for end results of team and shares responsibility over resources, budget and adherence to policies
Tags & focus areas
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