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Social Media Lead

Gauntlet New York City / San Francisco / Los Angeles / Remote

Live

$130k - $175k · Senior Full-time Posted 11 months ago 4 min read

Our mission is to drive adoption and understanding in the future financial systems.

Gauntlet is the premier curator of DeFi. Gauntlet’s models and math secure over $46 billion in digital assets. We measure, monitor, and tailor risk for over $775 million in managed vault strategies. Gauntlet serves the most prolific, impactful on-chain spot trading, borrowing, lending, and derivatives protocols in crypto.

Our quantitative risk management helps solve the most novel challenges in crypto. We are among the most-cited institutions– including academia in DeFi by peer-reviewed research. Gauntlet has led the space since 2018. We’ve raised over $45 million in capital from investors including Ribbit Capital, Coinbase Ventures, Paradigm, Polychain, and more.

Gauntlet is seeking a cracked Social Media Manager or Lead. In the forest of DeFi, a terminally online, CT-obsessed crypto native can have an asymmetrically positive impact. Is that you, anon? We’re looking for someone to lead our social media execution and strategy. You will copywrite on our products, analysis, and insights, and engage with our clients, community, and the industry.

The role reports to the Head of Marketing. You’ll own daily-weekly execution on social, create short-form content that distills complex research into quantitative insights, and engage authentically with our clients and partners.

You’re capable of codeswitching at the speed of on-chain narratives; from engaging with other leaders in DeFi on behalf of Gauntlet to shipping bangers from our intern account to summarizing new vault strategies. It’s a challenge– not for everyone, but for the right person.

Responsibilities

Manage our social presence across X, LinkedIn, Farcaster, Discord, Telegram, and new channels
Leverage your knowledge of Crypto Twitter and our deep bench of experienced protocol experts, engineers, and data scientists to lead social storytelling
Capture the latest narratives, debates, memes, along with our research, products, and analysis to convert new followers, subscribers, impressions, and engagement on social
Use our social channels in partnership with our business development and protocol strategy teams to help nurture and convert leads
Report on social analytics, including campaign performance and attribution analysis; identify trends and refine strategies to reach our target audiences
Manage Gauntlet main, Gauntlet intern, and Aera social media accounts
Advance our visual and auditory >
Create and summarize complex technical content into shortform writing
Work with our growth, product, and data science teams to distill quantitative research, client success, and partnerships into social content
Engage with our clients and their social presences; collaborate on co-marketing campaigns
Plan and execute social media campaigns that help advance our go-to-market strategies
Convert internal discussion and debate into external content, thoughtfully and with discretion– collaborate with legal and other teams to ensure important messages are communicated clearly and cleanly
Deepen the bench by giving opportunities for our client-facing team leaders to grow their social followings and brands on behalf of Gauntlet

Qualifications

3-5 years of relevant experience in social media, community, and brand marketing– you’ve been in the CT warzone
You’ve worked in crypto: at a protocol, exchange, or as part of a community
Track record of success: you’ve grown a successful social following– personal brand, corporate account, or ideally both
You are terminally online, obsessed with CT and other cryptonative social channels: posting and engaging multiple times a day
You understand DeFi and crypto culture as a member and participant
Extremely deep respect and knowledge of social media operational security best practices
Concise, compelling storyteller

Bonus Points

True believer in the mission and crypto’s purpose in finance and beyond
Basic data analysis skills a plus
Several moonshot ideas to drive Gauntlet forward
DeFi memelord

Benefits and Perks

Remote first - work from anywhere in the US & CAN!
Competitive packages with the added opportunity for incentive-based compensation
Regular in-person company retreats and cross-country "office visit" perk
100% paid medical, dental and vision premiums for employees
Laptop provided
$1,500 WFH stipend upon joining
$100 per month reimbursement for fitness-related expenses
Monthly reimbursement for home internet, phone, and cellular data
Unlimited vacation policy
100% paid parental leave of 12 weeks
Fertility benefits

Please note at this time our hiring is reserved for potential employees who are able to work within the contiguous United States and Canada. Should you need alternative accommodations, please note that in your application.

The national pay range for this role is $130,000 - $175,000 plus additional On Target Earnings potential by level and equity in the company. Our salary ranges are based on paying competitively for a company of our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide. Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skill set, and balancing internal equity relative to peers at the company.

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