1537: AI SEO for SaaS: Unlocking AI Search, Revenue, and Market Shifts with Apoorv Sharma

About this episode

Apoorv Sharma is an AI SEO strategist, co-founder of Derivate X, and a leader in AI-first marketing for SaaS and tech companies. Based in Bangalore, India, Apoorv helps brands navigate the rapid shift from traditional search engines to LLMs and AI platforms like ChatGPT and Gemini. By optimizing content for AI visibility instead of just Google rankings, he empowers organizations to appear where modern buyers make decisions. Known for his hands-on, research-driven process, Apoorv guides clients through the evolving world of AI search and digital discovery, helping them future-proof their presence, drive revenue, and adapt to the pace of technological change.

In this episode of Marketer of the Day, Apoorv joins Robert Plank to reveal the new playbook for AI SEO. He explains how business owners can adapt to shifting search patterns, why top-of-funnel content is fading, and the steps needed to win in AI-driven rankings. Discover the real challenges behind AI SEO: from accidental brand confusion and overcoming search system quirks to navigating a price-sensitive market and justifying the investment. Apoorv shares actionable strategies for targeting long-tail queries, associating SEO efforts with revenue, and continuously adjusting content and positioning to stay ahead as AI reshapes how buyers find and trust solutions online.

Quotes:

“Search behavior is shifting so fast, even people who don’t know English are using ChatGPT more than Google.”

“SEO without clarity is just wasted money.”

“The top of the funnel is almost dead. Focus on the middle and bottom; those are your lowest-hanging fruits.”

“AI SEO isn’t just about rankings; it’s about training the librarian so your content gets recommended to the right buyers.”

Resources:

Visit Apoorv Sharma's Website

Connect with Apoorv Sharma on LinkedIn