1539: AI, PR, and Media Visibility for Founders with Gloria Chou

About this episode

Gloria Chou is an award-winning small business PR expert recognized for revolutionizing media visibility for overlooked founders, especially women and minority entrepreneurs. As the creator of the “CPR” pitching method and a fierce advocate for leveling the PR playing field, Gloria leverages free AI tools to help brands break through traditional barriers without a budget or gatekeepers. She’s on a mission to help product-based businesses get featured in mainstream media, build credible backlinks, and earn trust in the age of AI-driven search.

In this episode of Marketer of the Day, Gloria Chou joins Robert Plank to explore the dramatic shift from traditional SEO to AI-powered recommendations for brands. Gloria reveals why being seen by large language models (like ChatGPT and Perplexity) is now more important than ever and shares actionable steps for founders to get featured in podcasts, editorial articles, and gift guides. Tune in to learn about leveraging real-time AI tools for competitive research, media pitch creation, and maximizing content repurposing—plus the “one window of opportunity” founders cannot afford to miss.

Quotes:

“If you’re not being recommended by AI, if ChatGPT, Perplexity, or Gemini aren’t mentioning you, then to today’s shoppers, you’re invisible. Media coverage is now your strongest trust signal.”

“Right now is a once-in-a-generation window for founders; you don’t need a massive budget or thousands of followers. Small brands finally have the chance to compete with giants, if you act before the algorithms choose their favorites.”

“AI is rewriting the rules of marketing. It’s not about stuffing websites with keywords but about building credible backlinks and getting your story told. Thoughtful pitches and real coverage are what move you forward.”

Resources:

Gloria Chou PR (official site)

Gloria Chou on LinkedIn