17: AI Isn't Replacing Architects—It's Redefining the Way We Design | Samantha Flores
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About this episode
Artificial intelligence has quickly become one of the most discussed topics in architecture. Some see it as the future of design. Others worry it could replace architects altogether.
In this episode of Your Design Passport, Sam G sits down with Samantha Flores, Director of Hugo—Corgan's Research and Innovation team—to explore what AI actually means for architects working today.
Rather than focusing on hype or fear, Samantha explains how AI is already improving architectural workflows while reinforcing something architects have always done best: designing for people.
Together they discuss:
- How architecture firms are adopting AI
- Why AI should support—not replace—creative thinking
- The importance of understanding human behavior
- How emerging professionals can prepare for an AI-enabled future
- Why empathy may become architects' greatest competitive advantage
- How international architects can leverage AI across cultures and languages
Whether you're an architecture student, emerging professional, firm leader, or simply curious about the future of design, this conversation offers a thoughtful and practical perspective on where the profession is heading.
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