316. How to Stop Being Invisible Online: The Real Work Behind Getting Found with Carrolee Moore

About this episode

You're posting consistently. Writing newsletters that take hours. You've got the degrees, certifications, and experience. But when someone searches for what you do? You're nowhere.

If you've ever thought, "I've tried everything and nothing works," this conversation is for you.

Sarah sits down with Carrolee Moore, founder of the Podcast Pitching Society, to unpack what it actually means to be visible—especially as a woman entrepreneur in a digital world full of noise. From the Currency of Visibility framework to using AI without losing your voice, Carrolee shares why authentic visibility starts with becoming visible to yourself first.

Together, they explore the difference between being an influencer and running a sustainable business, why "I've tried everything" usually means you haven't, and the power of owning your voice even when it makes people uncomfortable.

IN THIS EPISODE, YOU'LL LEARN:

• The biggest visibility mistake experts make (and why corporate training keeps you invisible)

• Why becoming visible to yourself comes before marketing to the world

• How to use AI as your assistant—not your brain

• Breaking the performance bonds that keep you playing small

• Why your visibility must make money, not just noise

• The "to what end" question that should guide every visibility decision

• How to stop being nice and start being real in your marketing

• Why the only critics who matter are ahead of you on the path

READY TO BUILD A BUSINESS YOU LOVE?

If you're tired of being invisible and ready to build a business that reflects your authentic voice, let's talk. Book a free call with Sarah to discuss your business and explore how working together could help you move forward. This isn't a sales call—it's a genuine conversation about your business and your goals.

Book Your Free Call → https://app.acuityscheduling.com/schedule.php?owner=13047670&appointmentType=34706781

CARROLEE'S SPECIAL GIFT FOR LISTENERS:

Book your FREE 30-Minute Visibility Strategy Session with Carrolee—she'll create a personalized plan to grow your visibility in 2026. → https://api.leadconnectorhq.com/widget/bookings/oppchat

EPISODE RESOURCES:

• Carrolee's Free 4-Week Podcast Guesting Email Course → https://bit.ly/mini-email-pods

• Connect with Carrolee on LinkedIn → https://www.linkedin.com/in/carroleemoore/

• Visit Carrolee's Website → https://www.carroleemoore.com/

• Follow Carrolee on Instagram → https://www.instagram.com/carroleemoore/

ABOUT CARROLEE MOORE:

Carrolee Moore is a Jamaican-born entrepreneur, speaker, and founder of The Podcast Pitching Society. She helps overlooked experts get paid for what they know, not just what they do, through high-impact podcast placements and long-form visibility strategies.

After being laid off in 2020 and moving cross-country, she launched her first business from an air mattress in an empty apartment. She transformed that rock-bottom moment into a multi-six-figure agency in under two years—built without ads, SEO, or social media marketing.

She is the creator of the Currency of Visibility™ movement and the visionary behind the C.A.K.E. Podcast Guesting Method, helping founders turn podcast interviews into content and contracts. Her work has been featured in the Dallas Morning News and on popular platforms like the Speak Your Way to Cash® podcast. In 2025, she was inducted into Who's Who of America for her contributions to marketing and communications.

**About Sarah Walton:**

Sarah Walton is a business coach, podcast host, and mentor who helps women entrepreneurs build businesses they love. She's the creator of the Abundance Academy, Effortless Sales, and the Game On Girlfriend® podcast. Sarah's mission is to put more money in the hands of more women while teaching authentic, heart-centered business strategies.

**Free Gift from Sarah:**

Get Sarah's Freedom Calculator and discover how much your business needs to make so you can finally be free.

Download: https://sarahwalton.com/freedom

**Learn from Sarah:**

Explore Sarah's online courses and free resources to start building your business with confidence.

Online Courses: https://sarahwalton.com/online-courses

Free Resources: https://sarahwalton.com/free-resources

**Connect with Sarah:**

Website: sarahwalton.com

**Related Game On Girlfriend® Episodes You'll Love:**

• Episode 214: Coaching the Unconscious Mind: Unlock Your Genius with Jenn Beninger - If Carrolee's point about becoming visible to yourself first resonated with you, this episode goes deeper into uncovering and releasing the most vulnerable judgments you have about yourself. Jenn explains why that inner work is the number one thing stopping you from anything you want to do in your life. Listen here → https://sarahwalton.com/coaching-unconscious-mind/

• Episode 188: Social Media is NOT a Marketing Strategy with Ruthie Sterrett - Carrolee talked about how people think they've tried everything when they've only posted on social media a few times. Ruthie breaks down why social media is just a container for your marketing strategy—not the strategy itself—and gives you practical steps to create content that actually drives revenue. Listen here → https://sarahwalton.com/social-media-marketing-strategy/

• Episode 134: An Honest Conversation with My Podcast Agent, Julie Fry - Want to learn more about podcast guesting as a visibility strategy? Julie Fry, Sarah's podcast agent, shares insider tips on how to pitch yourself to podcast hosts, what makes a great guest, and her number one tip for your call to action at the end of episodes. Listen here → https://sarahwalton.com/julie/

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