Try for free
SaaS Half Full
SaaS Half Full

Rethinking Market Research in the AI Era, with Kate O'Keefe

20 January 2026 34:08 Lindsey Groepper

Listen to episode

About this episode

Every company wants better market insights, but up until AI's entrance, results have been highly speculative.

How is AI upending tried-and-true market research methodology? Kate O'Keefe, CEO and founder of Heatseeker, joins SaaS Half Full to explain why traditional surveys and customer-led insights are no longer cutting it, and how behavioral data and AI-driven experimentation are providing marketers with data they can actually trust. In this episode, Kate outlines how brands can move beyond speculative research by leveraging live market experiments, first-party data, and synthetic personas to uncover real customer signals in real time. She also shares how leading B2B and B2C brands are using these methods to test ideas before launch, build stronger campaigns, and give marketers the confidence to push bolder creative decisions backed by quant-driven insights.

More AI podcast episodes

Browse all →

Want to find AI jobs?

Join thousands of AI professionals finding their next opportunity

We respect your inbox. Unsubscribe at any time.

© 2026 SaaS Half Full. All rights reserved.

Common Questions

Frequently asked questions

Quick answers about how DevFound's AI matching, resumes, and referrals work.

DevFound's AI Copilot ingests your profile, goals, and live job data to deliver curated matches in seconds. Every match includes a resume variant, suggested referrals, and interview prep so you can act immediately. The more feedback you provide, the sharper the Copilot becomes.

AI-led job searches shrink the hours spent sifting through boards and formatting resumes. DevFound pairs automation with your personal outreach, so you reserve energy for interviews and negotiation. Traditional networking still matters, but AI gives you a lift before you even send a message.

Modern AI roles expect comfort with production-grade code, data fluency, and practical ML tooling. The strongest candidates pair deep technical chops with storytelling—translating model impact to product, GTM, and exec partners. Continuous learning keeps you ahead as stacks evolve.

DevFound rewards active seekers. Keep your profile fresh, respond to match quality prompts, and enable alerts so you never miss a role. The AI prioritizes companies and teams that align with your feedback, accelerating both introductions and interview invites.

High-density tech hubs continue to host the deepest AI talent pools, yet distributed teams are catching up fast. Use DevFound filters to hone in on onsite, hybrid, or fully remote roles and watch openings expand across time zones.

DevFound aggregates thousands of remote AI openings and flags the nuances—core hours, async culture, and visa needs—up front. The Copilot also recommends how to position your distributed work experience so hiring managers know you can thrive on a remote team.

Still have questions?

Contact Support