#37: Leveraging AI to Stay Proactive and Relevant in Email Marketing with Kinga Dow

About this episode

In this conversation, Kinga Dow breaks down how she uses AI to stay ahead in Email Marketing, the future of email as automation evolves, and the practical ways beginner and advanced marketers can use AI to improve deliverability, strategy, and revenue. She also shares her journey into email, the metrics that truly matter, and how to remain relevant as AI continues to reshape the marketing landscape.

GUEST RESOURCES

Guest: Kinga Dow

Website: https://www.kingadow.com/

LinkedIn: http://www.linkedin.com/in/kingadow

YouTube channel: https://www.youtube.com/@kingadowe

commerce

LISTEN OUT FOR

✅ Her journey into Email Marketing

✅ Where she sees the future of Email Marketing

✅ Experiments she has carried out with AI for email

✅ How she uses AI to build email systems for clients

✅ Email marketing myth she wants to burst

✅ How AI contributes to revenue generation

✅ The email metrics she considers most important

HIGHLIGHTS FROM THE EPISODE

⏰ 6:07- How the Email Marketing industry has evolved

⏰ 10:14- How she transitioned from agency work to becoming a solo email marketer

⏰ 14:06- How she’s leveraging AI to build future-ready email systems

⏰ 20:13- Her thoughts on email marketing tools integrating AI

⏰ 24:50- How email marketers can stay relevant in the age of AI

⏰ 31:06- How AI improves email deliverability

⏰ 36:23- Navigating advanced email analytics

⏰ 42:44- What Customer Lifetime Value (CLV) really means

⏰ 49:12- Is there a baseline for optimizing e-commerce emails?

⏰ 54:39- How to connect and work with her

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