Ep.22 - Aaron Burnett I Healthcare Journeys I S2M Health Podcast
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🎙️ Meet Aaron Burnett — The Digital Strategist Redefining Patient Engagement in the Age of AI
Aaron Burnett is the Founder & CEO of Wheelhouse Digital Marketing Group, an agency trusted by some of the most regulated industries—including healthcare, medical devices, insurance, and even NASA—to drive meaningful, compliant, and measurable digital transformation.
Over the past decade, Wheelhouse has helped healthcare organizations of all sizes navigate the increasingly complex world of patient acquisition, digital visibility, and data-constrained marketing. Their work, including large-scale strategies for a 150-site healthcare group, is known for balancing performance with strict privacy and compliance standards.
Aaron joins Healthcare Journeys to discuss a critical shift happening right now:
Value-based care organizations cannot achieve outcomes without effective patient engagement—and engagement starts long before the first appointment.
With AI reshaping SEO, search behavior, and online discovery (including recent findings that 99% of Google health questions now surface AI Overviews), healthcare leaders must radically rethink how patients find information, access services, and choose providers.
In this episode, Aaron breaks down:
• How compliant, data-efficient digital marketing improves patient access
• Why ethical engagement matters for value-based care
• How AI is rewriting the rules of discovery, trust, and consumer decision-making
• What true partnership between healthcare providers and digital teams looks like
• And why patient experience today begins before the patient ever walks in
Aaron’s perspective brings a powerful new angle to the intersection of care delivery, digital innovation, and patient empowerment.
✨ Exclusively, only on Healthcare Journeys!
Don’t miss this opportunity to gain insights from a leader dedicated to making healthcare more effective, accessible, and patient-focused.
🎧 Streaming on all platforms. Podcast link in the comments.
#HealthcareJourneys | A Podcast by S2M Health
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