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43. How to Talk About AI Use In Your Sales Copy

29 June 2026 15:36 Sam Burmeister | Conversion Copywriter @ Nomad Copy

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About this episode

In this episode, Samantha discusses how and where to disclose AI use in your business' copy. The episode was sparked by a conversation with an attorney who assumed she had nothing to disclose because she wasn't using AI. But after a copy kickoff call, she realized she should probably mention it to stand out from the competition, and Sam realized she should start including AI Disclosure statements in her clients' copy!

Samantha walks through how to write AI disclosures as trust-building sales copy that  sets expectations and helps you convert!

What You'll Learn:

  • Why buyers are reading more carefully than ever and what they're looking for in your copy
  • Where to put AI disclosures on your website and sales pages (hint: probably fewer places than you think)
  • How to write a disclosure that sounds like you, not a terms-of-service page
  • Why disclosing that you DON'T use AI can be just as powerful as disclosing that you do
  • The SEO opportunity hiding inside your AI transparency statement

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