Brash Ag
Brash Ag

57. Agritechnica 2025 - “We found the farmers, but what are they buying?”

20 November 2025 1:04:16 🎙️ Raymond King and Kit Franklin

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About this episode

Will Chinese manufacturers steal a march on the big tractor makers? Are all agricultural robots just marketing fluff? Can the Germans run a train timetable as well as the British? This week Kit grills Ray on his recent trip to Hannover and the world's largest Agricultural Machinery event. We hear from: Juha Heikkila from Agco Power with their innovative new battery technology for tractors. Are they leading the field or hedging their bets? Fabio Isaia from Field Bee could this be another “balespikeology” product and how can vision systems be included in retrofit technology. Micheal Weis from AI.Land on how AI and disembodied robot arms allow fields to become food stores? The pair also discuss the new Agxeed robot, is bigger really better when it comes to ag autonomy and should more implements be “autonomy ready” like the flail toppers from Müthing.


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