6 Ways Lawyers Can Show Up In ChatGPT

About this episode

ChatGPT is taking real market share from Google — and it's changing how law firms get found. Impressions and clicks are down across Google, and top-funnel searches (the emotional, "what do I do" questions) are migrating to ChatGPT fast.

So how do you actually get your law firm cited and recommended inside ChatGPT? It shares about 80% of its ranking logic with Google SEO — but there's a 20% difference that matters. In this video I break down the 6 factors ChatGPT looks at to rank and recommend your firm, why your old blog-traffic playbook is dead, and what a modern search program actually looks like.

15 years working only with law firms. Here's what's working right now.

👉 Want an analysis of your firm's search visibility? Book a call with me: https://webris.org/get-started/

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Timestamps

0:00  ChatGPT is eating Google's search share
0:48  Why all search is one umbrella (Google, YouTube, ChatGPT)
1:05  The 80/20 overlap between ChatGPT and Google SEO
1:35  How people search ChatGPT vs Google — linear vs conversation
2:00  Why AI Overviews killed your blog traffic
2:15  What Google is still good for (bottom-funnel)
2:40  The queries migrating to ChatGPT (top-funnel + emotional)
3:45  The 6 things ChatGPT looks at to rank your firm
4:00  1. Entity authority (press, Reddit, Wikipedia)
5:00  2. Consistency across your profiles
5:24  3. Reviews & reputation (beyond Google)
6:00  4. Content as credibility, not traffic
7:20  5. Freshness — the 13-week rule
9:00  What it all comes down to: brand
10:00  Why the "checklist agency" fails you
10:32  Want an analysis of your firm?