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AI in Qualitative Research
AI in Qualitative Research

AI in qualitative research: What works, what does not, and how to stay on control

06 June 2026 22:36 Dr Susanne Friese

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About this episode

In this podcasts, the hosts, Lisa and Tom, talk about the highlights of the recent webinar conducted by Dr. Susanne Friese.

Many researchers are experimenting with AI tools such as ChatGPT, Claude, Gemini, or NotebookLM. The results can be impressive, but also raise important questions: Can AI be trusted with qualitative data? What happens to confidential material? How do we deal with hallucinations? And how can we make sure that analysis remains grounded in the actual data?

You will learn more about common concerns around hallucination, traceability, and the limitations of general-purpose AI tools, but also how AI can support qualitative data analysis in a responsible and methodologically sound way.

With this background, you will better understand why Susanne was motivated to built QInsights, designed specifically for qualitative analysis: not as a one-click replacement for the researcher, but as an AI-supported workspace where findings remain linked to the source material and the researcher stays in control.

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