AI in Qualitative Research
When AI Misses the Point: The Car Wash Challenge
19 May 2026 17:09 Dr Susanne Friese
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About this episode
A simple car-wash prompt reveals why AI can sound helpful while missing the actual goal. In this episode, we explore what this means for AI literacy, context, and qualitative research — and why QInsights is designed to keep researchers actively involved in the analysis instead of leaving interpretation to the AI alone.
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