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AI Search Is Exposing Lazy SEO: What still works (and what no longer does) in AI search

30 December 2025 31:53 Cassie Clark

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In today’s episode of Found in AI, I sit down with Pat Reinhardt of Conductor to unpack why AI search isn’t just changing SEO — it’s revealing which strategies were never built to last in the first place.

We talk about why “ranking in ChatGPT” isn’t a real concept, how AI search actually evaluates trust and authority, and what marketers need to rethink as visibility shifts from keywords to share of voice.

We cover:

  • Why AI search isn’t SEO in disguise — and where the fundamentals truly diverge
  • Why share of voice matters more than rankings in LLM-driven search
  • How brand mentions, citations, and sentiment influence AI visibility
  • Why gaming the system works less — and reputation works more
  • How marketers should think about ChatGPT, Gemini, and other models without chasing every engine
  • What signals actually help brands earn trust inside AI-generated answers

If you’re questioning old SEO playbooks, seeing traffic patterns change, or trying to plan a durable strategy for 2026, this episode will help you separate what still works from what AI is actively devaluing.

đź“Ś Mentioned in this episode:

  • AI share of voice vs. traditional rankings
  • Brand authority, citations, and sentiment in AI search
  • ChatGPT, Gemini, and Perplexity — and where volume really lives
  • Why reputation beats manipulation in LLM visibility
  • Preparing your content strategy for AI-driven search behavior

Let’s connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

Keywords: AI Search, AI Share of Voice, SEO, AEO, Answer Engine Optimization, Generative Engine Optimization, GEO, Brand Authority, Content Strategy, B2B Marketing, Conductor

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