Ep 93 - Brad McAllister & Jay Power | $24K/Month More at the Shop with Analytics?

About this episode

My marketing before and after signing up with Turnkey Marketing is pretty scary. In a good way. Get your marketing right today HERE

Tekmetric opened my eyes to just how much a good SMS will do for a shop. Their software is top of the line, and with them, so is my shop. Try them for yourself HERE

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For years I thought I could handle the hiring process on my own. But, after far too many bad hires, it was clear I needed help. Promotive came through for me with a rock star hire in just a few days and I couldn't be happier. Swallow your pride and bring in Promotive for that open position you have at your shop today. You can thank me later. Learn more HERE

AI for Shop Owners: Open the Hood of the Future is happening June 12-13 at Carfix in Raleigh, NC. Use AI to your advantage! Register HERE

Brad McAllister & Jay Power from OktoRocket join Mike to dig into the power of analytics for shop owners. They break down how tracking call conversions can translate into serious revenue, revealing that just a 6% bump in close ratio could mean an extra $24,475 per month. The guys also share their take on leaderboard motivation—why it can drive some team members and demotivate others—and discuss the relentless advance of AI-powered features like agent assist and Rocket Shield to keep shops ahead of the curve.

Get the OktoRocket 2025 Industry Report HERE

Timestamps:

00:00 Game-changing stats to motivate your business growth

01:17 Tektonic 2026: Rooftop parties, Texas-shaped pools, and industry networking

03:00 Turtle races and finding your pace in a crowded event

05:05 Meet the OktoRocket team and their journey from shop floor to SaaS leaders

05:37 How OktoRocket connects, analyzes, and grows shops of every size

08:25 Tools for shops, marketing companies, and analyzing your campaigns

10:17 Decoding call conversion, inbound sales, and the analytics that matter most

12:11 Should you use leaderboards? Shop culture, competition, and motivation dilemmas

16:41 What makes great management & using data to coach your people

17:14 Drill down into conversions: marketing calls, repair orders, and tracking ROI

22:44 Tagging high-value customers—Are your ads bringing the right cars to your bay?

24:29 The real numbers: Industry report highlight reel and surprises

28:28 Close rates are dropping—what does it mean for your shop in 2025?

31:38 Just a 6-point close rate boost could net $24k/month—here’s how

32:49 Real talk on gross profit, compensation, and fixing margins

34:46 OktoRocket’s founders share their shop careers and why they built it

40:45 Staying ahead with rapid dev, AI, and never getting outcompeted

44:27 New tech rolling out: AI phone agents, Rocket Shield, and beyond

47:37 Your wish list: Real-time scripts and objection handling coming soon?