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Reinvention By Design
Reinvention By Design

Episode 3: What if AI is your Reinvention Moment as a CMO? I Liza Adams

31 May 2026 47:32 Karen Holland

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About this episode

AI is creating one of the biggest shifts marketing has seen in decades.

For some leaders, it will accelerate their impact. For others, it will quietly expose gaps.

In this episode, Liza Adams - Founder of GrowthPath Partners, AI advisor & GTM Strategist and former Silicon Valley marketing leader - shares why this moment is not just about technology, but about reinvention.

After a 25-year corporate career, Liza was forced to rethink her own path following an acquisition. What followed was a complete reinvention - one that now puts her at the centre of how CMOs and marketing teams are evolving in the age of AI.

In this conversation, we explore:

  • Why AI is less about tools - and more about mindset and leadership
  • How marketing roles are being reshaped in real time
  • What marketers can do to upskill and reskill
  • How to think about AI as a strategic partner, not just execution support
  • Why this moment could be the biggest opportunity for reinvention in your career.

If you’re leading a marketing organisation, or thinking about what comes next, his episode will challenge how you see AI, your role, and your future.

If you enjoyed this episode and would like to see more like it, please subscribe and like.

You can find out more about Liza Adams and her GrowthPath Partners AI Advisory and GTM Strategy services via her Linkedin: https://www.linkedin.com/in/lizaadams/

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