Why Most AI Projects Fail Before They Begin With Brian Beck, Proxurve Solutions
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About this episode
Most organizations know they need AI—but few can clearly explain what problem they’re trying to solve.
In this episode of the BackTier AI Visibility Podcast, Jason Todd Wade sits down with Brian Beck, a senior AI and cybersecurity consultant at Proxurve Solutions, to discuss why successful AI adoption starts long before choosing a model.
Brian shares why he calls himself the “concrete guy,” helping organizations build the secure foundation, governance, and roadmap needed before deploying AI. The conversation covers AI readiness, cybersecurity, Microsoft Copilot, Claude, enterprise adoption, organizational change, and why leadership—not IT—is responsible for AI success.
Topics include:
- Why most organizations struggle to define AI strategy
- Building an AI roadmap before implementation
- Cybersecurity as the foundation for AI
- Microsoft Copilot, Claude, Gemini, and enterprise AI
- AI governance and acceptable-use policies
- AI readiness versus AI hype
- Measuring ROI from AI investments
- Why AI is a leadership challenge, not just an IT challenge
- The future of enterprise AI adoption
- “Get out of the me and into the we.”
Jason Todd Wade is the Founder of BackTier and creator of the AI Visibility Framework™, helping organizations become understood, trusted, and recommended by AI systems through stronger entity authority, machine trust, and AI Visibility.
Brian Beck is a senior AI and cybersecurity consultant at Proxurve Solutions, where he helps organizations prepare for AI through stronger infrastructure, governance, cybersecurity, and strategic planning. His work focuses on helping business leaders build secure, scalable AI initiatives that deliver measurable business outcomes.
BackTier
- https://backtier.com
Jason Todd Wade
- https://jasonwade.com
- https://www.linkedin.com/in/jasontoddwade
Brian Beck
- https://www.linkedin.com/in/brianbeck73
Proxurve Solutions
- https://proxurve.com
Subscribe to the BackTier AI Visibility Podcast for conversations with AI founders, executives, researchers, and business leaders exploring AI Visibility, enterprise AI, cybersecurity, and the future of AI-powered business.
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