Data Scientist PGC News TikTok London

What we're looking for

PGC (Professionally Generated Content) is one of TikTok's key business directions. It satisfies users' differentiated consumption demands by providing professional content. The PGC business is divided into several core modules, including creator growth strategies, posts and content management tools, content distribution strategies, creator monetization strategies and OGC verticals.

The primary role of a Data Scientist for our Data team is to conduct deep analysis of user behavior, product features and content ecosystem to generate business insights that could be applied to actionable improving initiatives. You will work closely with cross-function teams, such as Product Management, Research and Development, Machine Learning Engineering, to improve user experience and fulfill the growth of TikTok in all different regions.

• Conduct end-to-end data analysis across content and product for the relevant business, uncover supply/demand dynamics, user behaviors and the creator ecosystem, identify growth opportunities, and drive business impact.
• Design and build the core metrics framework and data systems to improve data-driven decision efficiency.
• Partner with Product/Operations/Algorithm/Engineering to improve recommendation and distribution efficiency, optimize user experience, and drive strategy execution.
• Design and analyze A/B tests, and causal inference; evaluate product features, strategies, and trends operations; perform core metric anomaly analysis and root-cause diagnosis.
• Validate hypotheses and identify product growth opportunities through analyses, experiments, or other scientific methods, and influence directions for improvement.

• Bachelor’s degree or above in Data Science, Statistics, Econometrics, Mathematics, Computer Science, or related fields and 2+ years of experience in data analysis/data science.
• Solid foundation in statistics and causal inference; proficient in A/B testing; strong quantitative analysis and impact evaluation skills.
• Proficient in SQL; expert in Python or R; capable of data processing, modeling, and visualization.
• Practical experience in recommend systems/content distribution/growth strategies;
• Strong structured thinking and business abstraction; able to quickly understand the news business and connect business nuances with data.

• Excellent communication, collaboration, and project management skills; able to drive cross-functional execution effectively.
• Experience in news or content products is a plus.
• Experience in overseas market analysis or cross-region collaboration is a plus.
• Strong curiosity and self-drive; resilient; ownership mindset with positive team influence.

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

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Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

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We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

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Diversity & Inclusion

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TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.