His Customers Come From ChatGPT | Deepak Gupta

About this episode

Abi Asija sits down with Deepak Gupta, founder of Gracker, a platform helping cybersecurity companies improve visibility across AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews. The conversation explores how brands are now being discovered in LLMs instead of traditional search engines, and how companies must adapt to this shift in SEO, GEO, and AEO strategies.

Key Insight: In the age of AI search, the winners are not those who produce the most content, but those who optimize for how LLMs interpret, rank, and cite authoritative information.

Deepak explains how Gracker helps cybersecurity companies identify gaps between their website messaging and how AI engines actually describe them. By analyzing prompts across multiple LLMs, the platform reveals visibility gaps and recommends content improvements that increase the likelihood of being cited in AI-generated answers.

A major focus of the discussion is the shift from traditional SEO to AI-driven discovery. Instead of ranking for keywords, companies must now optimize for prompts, context, citations, and authority signals that determine whether tools like ChatGPT recommend them in real-time responses.

The conversation also highlights how cybersecurity companies struggle with fragmented content strategies, including gated PDFs, outdated blog formats, and lack of structured authority signals that AI systems rely on. Deepak emphasizes the need for continuous content optimization rather than one-time SEO efforts.

From a business perspective, Gracker has scaled to over one million ARR with a lean team of sixteen people, serving both mid-market SaaS companies and enterprise cybersecurity clients with pricing ranging from self-serve subscriptions to high-value enterprise contracts.

Finally, the discussion explores the future of AI monetization, including LLM-based advertising, prompt-based targeting, and performance-driven pricing models tied to AI visibility improvements across search ecosystems.

Overall, viewers will learn how AI search is disrupting traditional SEO, how cybersecurity companies can adapt to GEO/AEO frameworks, and how startups are building new categories around LLM visibility and prompt engineering. To connect with Deepak Gupta, visit guptadeepak.com or reach out via LinkedIn or X.