Land Investor Wants A $100 Million Exit. Here's His Plan | Chris Clark

About this episode

Abi Asija sits down with Chris Clark, co-founder of AcreFi and Acrematic, two software platforms built for land investors. Chris shares how he transitioned from running a 12-year land flipping business into building SaaS products designed to solve the fragmented, manual workflows in land investing. The conversation focuses on scaling two connected companies, building distribution, and positioning for a long-term exit in a niche but growing market.

Key Insight: In niche SaaS markets, the winners are not just the best products, but the teams that control workflow, data, and distribution while building tight vertical ecosystems that compound over time.

Chris breaks down how AcreFi started as a disposition platform for land investors, while Acrematic evolved into a full operating system combining CRM, mapping, data, and AI-driven decision tools. Together, they aim to replace fragmented tools with a single workflow that supports everything from lead generation to deal analysis and sales execution.

A major focus of the discussion is distribution strategy. Instead of relying only on product strength, Chris emphasizes in-person land conferences, founder-led sales, content creation, and aggressive affiliate partnerships. The goal is to embed the product directly into the land investing community and build trust through real-world relationships and demonstrations.
The conversation also goes deep into data and defensibility. Acrematic uses county data, mapping layers, and AI models to evaluate land characteristics like access, slope, and buildability. These datasets compound over time, creating a potential moat that becomes more valuable as more investors use the system and contribute inputs.

From a business perspective, Chris outlines a clear vertical SaaS thesis. With an estimated TAM of around 20,000 land investors, the goal is to scale toward $3M to $4M in annual recurring revenue across the ecosystem, supported by tiered pricing, affiliate-driven acquisition, and cross-selling between products. The long-term vision includes a potential $100 million exit driven by vertical SaaS valuation multiples and strong recurring revenue growth.

Overall, viewers will learn how niche software businesses are built from real operator pain, how distribution often matters more than product perfection, and how stacking tools within one ecosystem can create a powerful compounding advantage over time. To connect with Chris Clark, visit akermatic.com or email [email protected]. Reach out directly if you're a land investor or operator looking to streamline your workflow and scale your business with purpose-built software.